Welcome to BUSI by Birk Ruud

At Busi Company, founded by Olympic gold medalist Birk Ruud, we create clothing for movement, culture, and attitude. From timeless tees to relaxed jeans and technical jackets, our collections combine skate-inspired silhouettes with street-ready style — designed for the bold, built for real life.

SUMMER 25 Collection

Who is Birk Ruud

The Face Behind BUSI

Champion. Creator. Culture Icon. 

Birk Ruud isn't just an Olympic skier—he's a creative force who inspires young individuals to express themselves through movement, energy, and bold style. BUSI Company is an extension of that passion: freedom, fearlessness, and function blended into every piece. 

Birk Ruud, born April 2, 2000, is a Norwegian Olympic gold medalist and multiple X Games medalist known for his dominance in freestyle skiing (halfpipe, slopestyle, and big air). 

2022
Winter Olympics Big Air Gold
2019
World Championship Silver (Slopestyle)
4-time
X Games Medalist (including 2 golds)
Channels
2016
Winter Youth Olympics Gold (Slopestyle)

Want to see Birk in action? Check out his YouTube Channel 

Follow his journey on Instagram 

Biggie Jean Light Blue

999,00 kr

About Busi - Brand by Birk Ruud

At BUSI, we aim to create high-quality street- and outerwear designed to make you feel and do your best—whether you’re at the office, in the park, or anywhere in between.

WHY CHOOSE BUSI?

We don’t just make clothes. We create gear for the next generation of movers and shakers. BUSI isn’t just another youth brand. It’s how youth brands should be. 

1. Designed by a Champion

Birk Ruud’s Olympic-winning mindset and adventurous lifestyle are stitched into every product—perfect for fearless individuals.

2. Premium Materials & Street-Ready Cuts

From the rugged build of Biggie Jeans to the easy drape of Timeless Tees, each piece blends quality with functionality.

3. Expression-Driven Style

BUSI pieces are not just worn—they’re performed in. Our gear is a reflection of you—raw, real, and bold. 

4. Community-First Brand

We’re not just a clothing label. BUSI Company is a movement that supports creative youth, athletes, skaters, and dreamers.

Happy Buyers – What Our Tribe Says

“

The Biggie Jean in Off-White is hands down the best streetwear fit I’ve owned. Rugged yet refined.

- Jonas M., Oslo
“

I wore the Timeless Hood Gray on a skate tour across Europe. Not only stylish but super durable.

- Leon B., Amsterdam
“

Birk Ruud’s vision is clear in every detail. BUSI is more than a brand—it’s a lifestyle.

- Mila T., Berlin

FAQs About BUSI

BUSI Company is created by Olympic freestyle skier Birk Ruud, blending his passion for performance and urban culture.

We specialize in youth-focused streetwear, including oversized jeans, premium hoodies, retro jackets, modern tees, and functional accessories.

Yes, our designs are gender-inclusive, focusing on style and comfort for everyone.

Yes, BUSI Company ships globally, with tracked shipping and easy returns.

It’s the fusion of Olympic-level performance and street style, curated personally by Birk Ruud and rooted in youth culture.

Follow us on Instagram for behind-the-scenes content, drops, and more from Birk Ruud BUSI.