BUSI means putting in the work; it’s about spending time doing what you love, and doing it a 100%. We exist to inspire and motivate those who push their limits, in one way or another. Being BUSI is about much more than just business - It’s about passion, dedication and prioritizing. At BUSI, we aim to create high-quality street- and outerwear designed to make you feel and do your best—whether you’re at the office, in the park, or anywhere in between.

BUSI is founded by Birk Ruud, one of the most accomplished freeski athletes of all time, with Olympic, World Championship, and X-Games gold to his name. At BUSI, we aim to create apparel that inspires you to push your self-expression seamlessly through our designs.